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Published on 19th December, 2025
Farmer to Fridge is both an online marketplace, and a fully featured ecommerce solution for your farm. If you’re ready to sell direct to the public, then we can help drive sales, get your products online, and handle payments, cut sheets and more.
Ultimately this will be a business decision for your farm, this is a bit more work than just having the stock agent come with a truck and write you a cheque!
However, by selling directly to the public, and owning more of the “value adding” process, you’re able to earn more for your meat!
Cattle and Sheep prices were historically high when we launched mid last year.
Since then, saleyard prices have collapsed, while meat prices have remained high, allowing supermarkets and producers on this platform to keep earning a higher dollar!
Even so, this model may not be “worth it” for some farmers no matter the conditions.
By selling direct your farm is buffered from these weekly local and global shifts in demand. Farmer To Fridge also enables your farm to build a loyal customer base, who buy into the value proposition of your farm.
Typically these customers are less price sensitive and are keen to support local businesses beyond a $/kg price.
Our mission is to build an Australia Wide marketplace of hungry consumers, educated on the benefits and process of buying meat direct from the farmer.
You bring the cows (or sheep, pigs, goats, etc) and we bring the customers!
Farmer to Fridge will
At this stage, Farmer to Fridge is primarily a sales and marketing platform.
Farmer to Fridge gives each farmer their own online store, so they can sell their own products to their own clients.
Your customers can browse products, purchase, follow your store and more!
Our site is custom built to help farmers easily sell an entire cow, whether you want to sell 1/8th, 1/4, 1/2 or even a whole cow us up to you.
Our platform co-ordinates all the parties so you don't have to worry!
There's nothing more frustrating than chasing people to pay. With Farmer to Fridge your customers pay upfront before an order is placed.
No more cold feet at the last moment. Once the order is in, you're good to go!
Whether you sell cows, sheep, pigs, deer... or almost any other animal. Farmer to Fridge is your online Farmer to Consumer marketplace. Every farmer has a different story to tell, and a different approach to their farm. Now's your chance to connect with local customers who value your unique approach.
Set your own prices for your own meat! Break free of the sale yard system.
With Farmer to Fridge, your customers pay the price you want! You can also offer payment plans and deposit options through our platform.
Set your own prices for your own meat! Use our free online tools to help price your products and keep more money in your pocket.
We’re working hard to become a household name for connecting farmers to customers. We run local radio, facebook and other marketing campaigns to grow our platform and drive sales.
We’ve had over 21,000 hits to our page in Jan 2023!
You won’t be stuck on the phone talking to clients. Our easy to use online system deals with payments, online cut sheets (with pictures) and pickup/delivery options.
These can be customized to your existing butcher.
From a private online processor directory, to Australian based website support. We’re here to support farmers for the long term.
We help farmers build their supply chains so they can provide top quality products direct to clients near and far.
While our current website is … alright. Our new platform has been literally built from scratch.
We’ve taken all our learnings from the last 12 months, all the feedback from customers, farmers and butchers.
We’ve used this information to help solve problems, make updating customers easier, and give more control over how you sell
More than a sales platform.
We’re building in the ability for farmers to connect directly with butchers and refrigerated couriers right though the platform.
This means no more ‘rining around’ or updating cut sheets. It’s all done right through the app.
Build your Farmer to Fridge brand in minutes!
A core element in V2 is our system that connects your farm, product and butcher in one direct chain.
This allows for greater range cut up options without the need to add multiple products.
The system will help “nudge’ customers to order larger ‘quantity’ in order to ‘unlock’ more cut options.
These are set by YOUR butcher and update instantly!
No farms are created equal.
In V2 we’re letting farms really tell their story. We are also giving the website a complete visual overhaul. So your farm profile will also LOOK nice!
We will also be offering the chane for farmers to showcase external certifications and awards, plus exploring the possibility of “small farm” focused certifications.
Quite a bit of the current website relies on humans to push a button.
In V2 we’re working on automating the farmer payment and customer credit systems so you’ll get paid faster, and with greater accuracy.
Third party invoices such as butcher prep work can also be generated by our system.
Another “core” element of V2 is the Order Window and the Delivery Window.
Farms will be able to quickly and easily communicate to customers when they will have products for purchase, and also when those products will be ready for delivery.
So if you’re selling 10 sheep a year, or 100 a week your sales setup should be painless.
We’re exploring a number of selling options for farms. Giving the customers more “ways” to pay for a product will help the farms sell more meat!
We are planning for a range of options such as “pre-pay”, Subscription and potentially an “after pay” style option as well.
Customer communication is key to a happy platform.
We’re building a live chat function into V2, plus a dedicated messaging center which will allow you to “group” orders together and message multiple customers at the same time.
So if you’ve sold a cow as 1/8th’s and have to update 16 people, you can do this quickly and easily.
Plus if a customer has a quick pre purchase question you can jump on and close the deal!
